Kajabi Glossary of Terms


Account - The Kajabi plan purchased belonging to a single individual or entity.

Achievements - Milestones within the Kajabi portal building process that will mark the completion of the foundational blocks making up a website.

Affiliates - People who enroll in the program to sell products of your choosing to the public in exchange for a commission set at your sole discretion.

Affiliate Paypal Email - All Affiliates must sign-up for your program with a Paypal email to ensure ability to pay commissions.

Affiliate Details - The details of each individual person acting as an affiliate on your behalf.

Affiliate Login Link - A set login link for ALL affiliates to have access to their portal within your website.

Affiliate Logo - A sole and separate logo for Affiliates to have access to for social sharing purposes.

Affiliate Percentages - Affiliate percentages are commissions set on a per offer basis. You can also override the general affiliate commission within each affiliate’s user details as well.

Affiliate Reports - Generated information showing you the total Clicks, Conversions and Conversion rate for individual affiliates.

Affiliate Signup Link - A predetermined url allowing for people to sign-up for your Affiliate program.

Alignment - The tool used to format text, in a given section, for appearance and layout purposes. Alignment includes Left, Right & Centered.

Announcements - Announcements are ways of informing your traffic or members of an upcoming/current event or piece of information. Announcements are also used to email members of a specific product, or affiliates of something you have the desire to showcase.

API Credentials - Made up of your API Key and API Secret, your credentials are based on your entire account and allow for integration with third party services who require API information.

API Key - The generated key code used to integrate third party platforms with your Kajabi account.

API Secret - A security encryption used to grant API Key access to third party applications.

Appearance - The overall aesthetic of your Website, Product and Landing Pages. The Appearance tab is where you can go to customize the look and feel of your content.

Avatar - A profile created to identify your ideal customer or target audience, allowing for specific and transparent targeting for your products.


Blocks - The breakdown of Sections in Premier themes, allowing you to adjust and add content within sections in the layout of your choice. Block width is on a scale from 1-12.

Blog - Kajabi’s native tool that allows you to publish free public-facing content for your audience. Blogs are the perfect tool for attracting new customers.

Body - The text field that makes up the majority of content living in landing pages, products and website text fields. Most commonly, you’ll find the body text under Heading and Sub-headings.

Branding - The overall look and feel of your website, which plays to the preferred public appearance you want to maintain. Branding sections within Kajabi are used for Logos, Images and Text that will resonate throughout your online presence and social sharing.

Broadcasts - Emails that are sent on a one-time basis, based on filters assigned by you before sending.


Cards - Icons for content that live on a given page, such as Sales Page links in the Kajabi store, or Product Links within a user’s Kajabi Library.

Category - Categories are the main blocks that make up a Kajabi product. They are broken down further into Posts, and can be set to publish in specific time intervals at your discretion.

Checkout Page - Checkout Pages are where the user finally enters their payment/account information to obtain content offered by you. All checkout pages are created using Offers.

Checkout Page Opt-in - The tool used to add paying/enrolling members to your marketing list for future emails from you. Within the Settings tab, you can set opt-in preferences for the Checkout page to Optional, Automatic or Disabled. Each country has laws regarding sending emails to unwilling subscribers, so check your local regulations before deciding on your opt-in preference.

Checkout Page URL - The URL created for each individual offer, leading straight to the checkout page. Each offer created will house the Checkout Page URL within the main details section.

Click - Clicks are tracked in your Affiliate dashboard and refer to the total number of times an affiliate sharelink was physically clicked by an end user.

Cloudflare - The free hosting services used to setup Custom Domains within Kajabi, as well as page rules for setting up domains without the www. Prefix.

Comments - Messages from users on individual Posts within Products. Within each Post, you can adjust your comment capability by setting them to Visible, Hidden or Locked.

Conversions - The total number of sign-ups or purchases for a given page in your Kajabi site.

Conversion Rate - The rate of Visitors to Conversions (purchases or sign-ups) reflected as a percentage in a given landing page or affiliate profile.

Coupons - Codes you can create custom that will allow for discounts on your offers in the form of percentage or amount discounted. You cannot create a coupon for 100% off.

CSV File - Comma Separated Value File, typically used in spreadsheet creation software like Excel. The list of people exported from your People tab, will be in the form of a CSV file.

CTA (Call To Action) - A button that allows traffic to take action on something that you’re offering, whether it’s an opt-in, a free download or a purchase.

Custom Domain - A domain separate from the www.example.mykajabi.com domain, that you can connect to your Kajabi site to increase your branding.

Customer Avatar - See Avatar definition.

Customize - The button living within Website, Product and Landing Page appearance, allowing you to dive in and create the ideal aesthetic that you prefer.


Dashboard - The first section within your Kajabi account or main tabs such as Sales and Affiliates. From the Dashboard, you can direct yourself to more specific sections within a given tab.

DNS - Domain Name Servers (DNS) are the Internet's equivalent of a phone book. They maintain a directory of domain names and translate them to Internet Protocol (IP) addresses.

Domain - Domain names are used to identify one or more IP addresses. For example, the domain name microsoft.com represents about a dozen IP addresses. Domain names are used in URLs to identify particular Web pages. For example, in the URL http://www.Kajabi.com/, the domain name is Kajabi.com.

Downloads - Files that can be offered to your customers through CTAs, Form Submissions, Purchases or within each Post of a product.

Draft - Unpublished Category or Post that is invisible to the public until published.

Drip - The schedule of releasing content on a Category level for your members, starting with their Effective Member Start Date

Drip Settings - The section within your Settings tab, allowing you to adjust the time and timezone that Dripped content is available for your users.

Drip Notifications - Emails sent to your members, informing them that they have new dripped content ready to be viewed in your Kajabi portal.


Effective Member Start Date - The date on record that a member is effectively beginning a given product. This is fully adjustable within the specific members’ dashboard.

Email - A message distributed by electronic means from one computer user to one or multiple recipients via a network.

Email Broadcasts - One-time emails sent from you to your audience, segmentable by a multitude of filters. Email Broadcasts can be sent immediately, or released at a specific time and date.

Email Sequence - One or multiple emails, belonging to the same send group, that will be sent out on a predetermined schedule triggered by certain actions in Kajabi. The actions that can trigger an email sequence are Form Submissions and purchases.

Email Templates - Emails that are listed pre-generated by Kajabi and are used to send out information to your customers, such as Login info after enrollment and Offer purchase confirmations.

Exports - Themes, People and Reports can be saved outside of Kajabi by exporting them, which will email you the file.


Favicon - A 32x32 PNG image uploaded to Websites, Products and Landing pages, which is visible in the browser tab of your users. By default, all Kajabi favicons begin as the Kajabi logo.

Filters - Data points used to segment lists in your People dashboard and Email marketing.

Free - No cost for your customers.


Guide - A document showcasing and explaining a specific section or task within Kajabi.


Header - The top most section of a page that can house your logo and navigation menu of your choosing.

Headings - Sections in the Premier page builder that allows for titles of content to be placed above a proceeding section.

Hero - A section in Premier that allows for a customizable CTA showcase offering both a background video or background image.

Homepage - The page set, by a user in Settings, that the current domain leads traffic to without any extensions.


Import - The ability to upload your own theme or marketing list to Kajabi for use within the platform.

Inbound Webhook URL - A WebHook is an HTTP callback: an HTTP POST that occurs when something happens; a simple event-notification via HTTP POST. A web application implementing WebHooks will POST a message to a URL when certain things happen.

Index - The default homepage or general information page on all Kajabi Website Themes. You can change the homepage within the Settings tab in the dashboard.

Integrations - Third party applications that communicate directly with the Kajabi platform, allowing users to expand their capabilities online.



Kajabi - The platform created to help people all around the world sell their knowledge and expertise to others online, letting them no longer have to sell their time for money.

Kajabi Hero - A Kajabi user who has made over $1,000

Kajabi University - Training videos that help new users get a basic understanding and foundation for getting started on building their Kajabi portal.


Landing Page - A fully customizable page that can be used for a multitude of purposes, including Opt-ins, Free Downloads, Video Sales Letters, Product Launches or even a homepage. Landing pages can be identified by the /p/ url extension.

Language - The preferred language of choice that your Kajabi dashboard and account utilize on an admin level. You can select from a wide variety of available languages within Settings.

Link List - A list of Pages, URLs, Categories or Posts that can be used to makeup a navigation menu.

Liquid - The programming logic in which Kajabi’s infrastructure is written.


Manual Signups - User authorized manual transactions, allowing a Kajabi admin to charge a credit card on file for access to one or multiple product offers.

Marketing Settings - Settings where your preferred marketing details can be added, including your brand image for all emails, as well as your physical address. You’ll need to fill in the address section of Marketing Settings before sending your first email broadcast or sequence, as they require a physical address to be placed at the footer of each email.

Members - A person, found in the People tab, who has opted in or purchased your content and can be documented and tracked within Kajabi.

Member Details - The information, purchases and access level of Members that can be found upon clicking a specific name in the People tab.

Multiple Payments - The Multi-Pay option in Kajabi allows for upwards of 12 monthly payments for users, ending after a 1 year payment plan.


Navigation - The tab in the Website section that allows for the creation of custom navigation menus, which live in the header and footer of your websites and pages.


Offer - A tool used to create checkout purchases for specific products or services within Kajabi. Offers contain products and are attached to Sales Pages in order to be showcased in your Store. However, Offers don’t have to be attached to Sales Pages, as they come with their own Checkout Page URL.

One-time Payment - A single payment capability, housed in Kajabi Offers, allowing for the option of one transaction in exchange for a product.

Opt-in Form - An extremely useful tool used to collect information on Landing Pages, Websites, Emails and even outside hosted websites. The only required field in ALL Kajabi Opt-in forms is Email Address.

Opt-in Form Fields - Different options of fields, from text to radio buttons, allowing for the buildout of custom Opt-in Forms for your audience.


Page Rules - Protocols that hosting platforms follow, which tell it to perform specific actions upon navigating to a page. The most common use for Page Rules in Kajabi, is to allow for the redirect of domains so as they don’t require the www. Prefix.

Payments - Financial transactions taking place within Kajabi.

Paywall - A blockade of sorts, requiring users to pay in order to have access to the desired content.

People - All of your Kajabi members between opt-in forms and purchasing customers will be housed in the People tab.

Percentage Override - Used within the Affiliate program, this allows you to override the generic Affiliate percentage you may have granted for your users. If you have a specific Affiliate that you’d like to pay more for each sale, you can open their details and adjust their Percentage Override to accomplish that.

Pipeline - Kajabi’s exclusive tool for connecting multiple landing pages, with a specific goal in mind, and automatically linking them for you, saving you time with creating the ultimate user flow.

Post - The section of a product that houses all the content, including Videos, Audio Files, Downloads and Text. Posts are what makes up Categories within a Product. While Categories CAN be dripped out on a schedule, Posts cannot.

Poster Image - The main forward facing image of specific product, used throughout on both your website as well as with social sharing.

Premier - The most powerful and flexible Website, Product and Landing Page theme that Kajabi has created. Premier allows for fully customized sections and blocks to be arranged and built exactly to a Kajabi User’s specifications.

Preview - The ability to see your Website, Product or Landing Page from the end user’s perspective.

Price - The amount of money you’re asking for a given product in Kajabi.

Products - The main block that Kajabi is built around. Products can be diverse digital assets, such as downloadable publications, video courses, audio courses, ebooks, webinars and more. Products are the lifeblood of the Kajabi portal and are attached to Offers for purchase.

Product Thumbnail - The main image you want to showcase your Product within both your website as well as via SEO and social sharing.

Progress - The completion rate of both individuals as well as your members collectively on a per-product basis. Progress is tracked by the Video percentages and/or members marking Posts as Complete/Incomplete.

Published - When you see Published next to a Category, Post or Blog post, you’ll know that the content is viewable to the outside world, whether it be your paying members or blog viewers.



Recurring Subscription - The ability to charge members weekly, monthly or yearly, until cancellation, in exchange for your products offered.

Redirect - An action that transfers people from one page or area to another. Commonly, Kajabi offers redirects after purchases, form submissions and even url redirects.

Referrals - The area where you can obtain and track your Kajabi affiliate sales and commissions.

Reports - Data that is condensed and presented within the Kajabi dashboard, giving you insight to your sales, email deliveries and conversions of pages. Most reports are fully exportable.


Sales - The total amount of purchases your customers have completed within a given Kajabi website. You can track Sales by offer and by date.

Sales Pages - Pages used to showcase multiple offers of the same product, allowing for members to have the option to choose their preferred payment method and/or delivery method you’re offering.

Sales Page URL - The direct url to each and every Sales Page created in your Kajabi account. You can obtain the url and send it out to the masses outside of the your website.

Sales Reports - Reports offered directly within your Kajabi dashboard allowing for the tracking of sales by offer and by date.

Sections - Building blocks of the Premier Website, Product and Landing Page theme allowing for a full modular build-out of your portal to your desired specifications. Many sections are made up of Blocks and allow for being broken down into 12 pillars for formatting content.

Settings - The section of your Kajabi dashboard allowing you to access and edit the Site Details, Homepage, Checkout Opt-in Preferences, Webhooks, Drip Settings, SEO & Sharing and Member Subscription Cancellations.

SEO & Sharing - Search Engine Optimization section allowing for the input of information to further increase your digital presence and allow for full control over branding through Social Sharing.

Sequences - Emails sent out in a specific order, triggered by a Kajabi action, that will be delivered to an audience that meets a specific criteria set while creating the Email Sequence.

Share Links - Custom links created for your Affiliates, to allow them to share your url with their audience and track cookies for an Affiliate credited sale. Share Links don’t have to necessarily direct people to a page within your Kajabi website, although that is best practice.

Sign-up Notifications - A notification that goes out to email addresses of your choosing, informing you of a new member signing up for a given offer.

Sites - The main portal for your Kajabi content, with the allowance of sites changing based on which Kajabi plan is active on an account. Sites don’t have to be used in order to sell content on Kajabi, as many people setup Kajabi products attached to their already existing websites.

Source Code - The logic that is written, and accessible to all Kajabi users, making up the entire platform. The code of your Kajabi site and products is fully editable by selecting Edit Code in each Appearance Customization section.

Static Pages - Pages designed to be delivered for a specific general purpose. Terms & Conditions, About and Disclaimers are all default Static Pages.

Stripe - The natively integrated payment platform of choice for Kajabi, where all sales reports and data is pulled from. Stripe isn’t necessary for all Kajabi users, but is the main standard.

Subcategory - A category type that lives under a Parent Category, allowing for the drip functionality of a more specific content breakdown.

Subdomain - A prefix of your existing domain that redirects traffic to a specific section of your website. For example, if you want to have a dedicated section for your portfolio, you may create a Subdomain that appears as portfolio.yourdomain.com.

Subscription Cancellations - When a member cancels their subscription to a product you’re offering in Kajabi, you’ll receive a notice labeled as a Member Subscription Cancellation. These messages will display the member name and offer they are cancelling.

Support Email - Upon creation of a new Kajabi website, you’ll be required to enter a Support Email. This is the email that members will be able to direct their questions or concerns regarding your content. NOTE: This does not have to be the same email that you signed up with on your account, nor does it have to be labeled specifically as ‘support@yourdomain.com.’

Support Phone Number - The optional contact information, entered upon creation of your website, for members to call you or your team directly. While Support Emails ARE required, Support Phone Numbers are not.


Tags - Data points that allow for the categorizing and sorting of content on your Kajabi site, such as your Blog.

Task History - A list of active integrations and the report of their functionality and use frequency among your Kajabi website. Task History can be found at the top of your Integrations section.

Themes - Customized templates for Websites, Products and Landing Pages that allows Kajabi users to create the ultimate personalized experience for their members. All individual products have access to their own theme and are fully customizable compared to other products. Website themes and Product themes don’t have to match branding styles either.

Time Zone - Within Kajabi, the Time Zone allows you to decide the time and geographic location you prefer your emails and drip notifications to be sent out.

Title - The main name of your content in a given section, whether it’s Website, Product, Blogs, Landing Pages, Offers or Sales Pages, all titles are adjustable. The title text will be the text that populates in browser tabs.

Thumbnail - A 16x9 image that is used throughout Kajabi themes to show users and traffic what a section of a theme might entail. For instance, Product thumbnails will be shown in a user’s library, white a Category thumbnail will appear in the Product.

Transactions - Monetary events through Stripe that Kajabi’s dashboard pulls data from. Within your Sales dashboard, you’ll find both incoming and outgoing transactions in a live feed.


Unopened - A datapoint in your Email Reports that show what percentage of people didn’t open the broadcast/sequence you sent.

Unpublished - Content that can be edited without the public or even paying users will be able to view. Unpublished blog articles will be saved in your admin, but not published to the public until you trigger it to do so. Likewise, Categories can remain unpublished while content is being added, and then published when you want your users to view it.

Unsubscribed - The rate of people that opted to no longer receive emails from you after a given broadcast or sequence is sent out.

Upload - The action of posting images, videos or downloads to your Kajabi portal. The Upload button will immediately open the Filepicker and allow for you to select content to push to your Kajabi website.

URL - A URL (Uniform Resource Locator) is the domain address in which your website lives. For example, Kajabi creates an initial subdomain for every new website, which looks like title.mykajabi.com. You have the freedom and power to choose a new custom domain name, and assign it to your Kajabi site.

URL Redirects - Automated transfer of traffic from one domain to another.

Users - Another name for members listed in your People section, who are consuming your content.


Video Stats - Statistics pulled from your included Wistia plan that show how many members watched your videos in a specific product, how much of a specific video an individual member watched, as well as the overall heatmap throughout the videos to show rewinds and pauses.

Visibility - The settings for which you can choose to either keep content unpublished, or published and visible to your audience.


Webhooks - HTTP callbacks that are triggered by a specific event. You can use webhooks in Kajabi to send and receive information to and from third party applications upon an event such as a purchase.

Wistia - The powerful video hosting platform, that Kajabi integrates with natively, to host all of your uploaded video content, and in turn producing reports for your consumption.




Zap - A specific trigger of events setup through Zapier. Zaps can be kept off until they’re ready for launch, and are natively integrated through Kajabi’s free Zapier app.

Zapier - A third party platform that specializes in making multiple applications work with each other, when they would have otherwise required a ton of work to setup. Zapier is a native integration in Kajabi and Kajabi has an app for free within Zapier’s app library.

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