Email Marketing The Right Way
We’ve all been there...an email comes in from someone you don’t know, have no relationship with, and even worse, you have no idea how they got your address to begin with. Using email marketing the right way isn’t just the cool thing to do and make sure your emails get opened, making sure you have permission to use the email address and that you’ve received consent from the recipient is also part of our Terms of Service. In this post, we’re going to make sure you’ve got a handle on what permission is, if you have it, and what can happen if you don’t respect it.
What Is Permission In Kajabi?
Lots of definitions are thrown around when it comes to permission. Whether it’s opt-in, permission based marketing, anti-spam, etc. the terms can get confusing. However the definition is very simple, it is verifiable consent that the recipient has volunteered to receive email from you.
When you utilize Kajabi’s forms, landing pages and sales pages, we handle the permission part for you as the recipient is “opting-in” to receive email from you, or completing a transaction with you (we recommend that you also have a checkbox offering them the opportunity to confirm that they’d like to join your email list).
If you are importing a list into Kajabi you are certifying that the list was obtained on a permission basis, and that you have records to verify that each individual joined your email list willingly. The importing of purchased lists, or emails obtained by any means other than expressed and verifiable permission are not allowed.
What Can Happen If You Email Anyway?
Glad you asked first :-). If you’re mailing to a list without their permission, or are generating SPAM complaints, it may result in losing the ability to email through Kajabi, and can also result in fines or other legal consequences if you’re continuing to email without permission. Use good judgment, Kajabi has so many ways for you to build your email list that there’s no reason to send without permission. Don’t put yourself and your business in harm's way by violating the CAN SPAM LAWS.
Please keep in mind that this is not legal advice and we are not attorneys. If you have any questions related to email laws in the United States or your home country, please consult an attorney.